JEWELLERY AS SHAREWARE
Joanne Haywood, "To The Fairest", 2016

Joanne Haywood, "To The Fairest", 2016

or perform a good deed and get the brooch for free! Contact "Myths 2016 -Test Drive" for details.

"The idea behind the works is linked The Judgement of Paris. Taking the idea of "Kallisti" and what it means in a modern day setting. To be the fairest, is to be the kindest and "fairest" should really pertain to being a good person rather than just having a good appearance. The brooches are offered as medals to deserving suitors. Customers are invited to earn them by doing something for others, rather than a traditional money transaction."

Brooch. 5 x 5 x 0.2 cm